Posts

Understanding Structured Data and Semantic SEO for Higher Rankings

Image
Key Takeaways Structured data can enable search engines to read your site by assigning particular markers to the content to enhance visibility in rich snippets and search entries. Semantic SEO is concerned with the use of relevant language, context and topic relevancy as opposed to keywords to imply actual authority and relevance. When structured data are paired with semantic strategies, there are increased rankings and more user-friendly results along with increased click-through. Google and others love sites which are clear, contextual, and rich in answers, especially for competitive terms. The application of these strategies is not an easy task but the rewards are worth it in the form of higher ranking and increased traffic of qualified visitors. Have you ever even wanted to know why certain results are better to look at, such as star ratings, the pricing of products, the people also ask sections, and frequently asked questions folded into your search results summary? That is not ra...
Post a Comment
Read more

Mastering Voice Search Optimization for Marketing in Saudi Arabia

Image
In 2025, more than 75 percent of homes will have a smart speaker installed. Voice search is transforming the way people are using the internet and this is not an exception in Saudi Arabia. As the Kingdom has been rapidly adopting technology, due to Vision 2030 and large, youthful, tech-savvy population, voice search is proving to be a game-changer in digital marketing. Industry reports suggest that voice search will represent 50 percent of all searches worldwide by 2024, and the voice search market penetration in Saudi Arabia would surpass 20 percent by 2025. This transition is the result of an increasing popularity of smart speakers and virtual assistants such as Google Assistant, Siri, and Alexa. In contrast to text-based searches, voice searches are conversational and in many cases long-tail, e.g. "Where is the best shawarma around me?" rather than "shawarma Riyadh". For KSA marketers, this demands a new approach to SEO and content strategies tailored to local u...
Post a Comment
Location: Riyadh Saudi Arabia
Read more